![]() ![]() Google Analytics acquires user data from each website visitor through the use of page. It gives you a ‘before’ and ‘after’ snapshot of your content. It can help organizations determine top sources of user traffic. The Navigation Summary report allows you to select a particular page to then see how people find that page and where people travel to next on your website. Check out Frightgeist, a Google Trends experiment. ![]() I’m going to walk you through seven reports that will help you answer these questions using the data that’s already available in Google Analytics. See how Google Trends is being used across the world, by newsrooms, charities, and more. Is my website’s navigation correctly structured? What pages do people view before they convert? How many people use my contact form after viewing a product page? Where do people go after viewing a blog post? And when you’re ready to take things a step further, you can even use Google Analytics to understand people’s navigation paths, allowing you to answer questions like. There are reports for understanding the devices people are using, how long your pages take to load and if people engage with elements within your pages (like watching videos, clicking promotions and even scrolling your content). ![]() There are lots of ways Google Analytics can help you analyze how people experience your website. ![]()
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